Branding Strategist

Position: Branding Strategist

Job Type: Fulltime

Location: Coimbatore

Key Responsibilities:

• Lead the creation, development, and implementation of end-to-end brand strategies across all platforms.
• Define brand architecture, messaging, and visual identity in line with company objectives.
• Conduct in-depth market research, competitive analysis, and consumer insights to inform brand direction.
• Oversee and execute integrated marketing campaigns that enhance brand awareness and customer engagement.
• Collaborate with design, content, digital, and product teams to ensure cohesive brand experiences across all touchpoints.
• Develop and maintain brand guidelines; ensure brand consistency across internal and external communications.
• Spearhead rebranding initiatives and manage brand transitions during product launches or organizational changes.
• Track, measure, and report on brand performance metrics; optimize strategies based on data and trends.
• Manage agency and vendor relationships for creative, advertising, and research services.
• Mentor junior brand strategists and marketing team members to build a strong, brand-focused culture.
  
  Requirements:
  
• Bachelor’s degree in Marketing, Communications, Business, Design, or a related field.
• 4 -5 years of experience in brand strategy, marketing strategy, or related roles.
• Proven track record of building and scaling successful brand strategies across digital and traditional channels.
• Strong knowledge of branding principles, market research, consumer psychology, and storytelling techniques.
• Experience in managing multi-channel marketing campaigns and brand positioning in competitive markets.
• Proficiency in branding and marketing tools (e.g., Adobe Creative Suite, Canva, Figma, HubSpot, Google Analytics).
• Exceptional communication, presentation, and stakeholder management skills.
• Ability to think both creatively and analytically; highly organized and results-driven.
• Experience working in fast-paced environments, especially in tech, product-based, or B2B sectors is an advantage.
• Familiarity with social listening tools, brand sentiment analysis, and campaign performance tracking.
• Strong leadership and mentoring abilities with a collaborative and innovative mindset